Picking a UX/UI design agency is a real challenge nowadays. How to distinguish honest real-life use cases from portfolios downloaded from the web? See this guide to find more insights!
Why is it so crucial?
The right UX design agency is important to your business as it can help you and your company stay ahead of your competitors. Choosing the right UX/UI design agency can take time, but it's not impossible or difficult. It is very important for your company to find a strategic UX provider so that the quality of your product grows.
Your competitors never sleep, especially in this time of booming IT and increasing competition. You need to make sure you have a user experience and a user interface edge.
Companies with a user-friendly interface are more likely to get loyal and reliable customers. The key to a flawless online customer experience lies in high-quality visual design, minimal effort completion of tasks, intuitive navigation, and many other areas.
Tips on how to choose the right company
At first, you will have trouble finding the right UX/UI agency, and it will take time. But there are a few questions you can think about that will help you pick the one you've been looking for all along.
Review the agency's past experience
It's good to look at the agency's portfolio first. Thus, you will be able to identify the main projects of the company and how professional they are in their work.
Communication quality
Communication is a clear way to see if the agency you are working with will work well or not. An agency must show determination and enthusiasm to work with you.
Enthusiasm can also be seen in introductory emails or agency interviews to question their thoughts on the project.
Ask them how often they communicate with the client. Frequent communication is essential and critical to the success of the project. After the start of the design, you should always know what task the agency is working on the previous day, today and tomorrow.
Understanding the design problem
This is a good sign if the UI/UX agency wants to understand your projects in detail. Detailed questions and research indicate interest and that the company wants a complete understanding of the project's objectives before starting. If they want to start with layouts, consider giving up.
Project management
For a project to succeed, the project management skills of a team determine how well they can manage it:
- Whether the design will be delivered on schedule
- How often the company will inform you about the progress
- Is there anything the agency needs
Figuring out ahead of time how an agency will deliver results can be tricky, but there are a few tricks. See how they often communicate and whether they submitted an offer on time. This is the first indicator of their management skills and motivation.
Look for reviews
If you know someone who has worked for the company before, you can gather evidence and find out how it worked. You can ask for a regular connection or a recent customer. Ask them if they would like to work with this company again. You can also see various reviews on sites like clutch.co and Linkedin.com to rate individuals.
Agency staff
The agency must represent its team, and the creative director/product manager must be held accountable for results, communication, and end quality. The hired team can be remote or located in the same office. Each case has its own advantages.
When looking at an agency before hiring, be sure to talk to the agency's lead designer, not just the agency's project manager or salesperson.
Scope of services
If an agency specializes in your niche, then it should deliver better conversion rates than a general design agency that does conventional web page design or branding. You should always look to see if the agency has a dedicated presentation page or blog post on the topic of your project. This will indicate their strategic direction and motivation.
Inclusiveness, quality of coverage, or work with the required range of subjects or areas are also important.
Beware of a portfolio of large clients and substandard work
If the agency did business with large corporations, this does not mean that they are working at a high-quality level. We've seen so many examples of an agency doing minor work and adding a corporation as their clients. In addition, similar cases include the fact that they created a larger design for a corporate client but did not provide a high-quality UX or UI design. Don't be surprised at their clients. See what kind of work they have done and how high-quality it is.
Quality assurance
Quality assurance management plays a pivotal role in UX design by ensuring that the coded products released adhere to design and interaction specifications. The agency must plan, direct, and coordinate design quality assurance programs to ensure that your final coded design meets end-user expectations.
Summing up
Finding a design agency is a crucial step for any business. Read reviews, do thorough research, and analyze portfolios. All of these steps will help you choose the right design partner. It is very important to find a UI/UX agency with the necessary experience and similar interests. Your success depends on it.
Looking for talented UX/UI designers? At Ideamotive, we provide top-notch UX/UI design services and build UX/UI design teams for our clients, consisting of UX/UI designers, consultants, prototyping experts, front-end developers, and other people you may need to be matched with your industry and company culture.
