Nielsen: supporting corporate communication with a mobile app

Challenge:

Our partnership with Nielsen started with a small business process optimization task. About a year later. they invited Ideamotive to face a much more substantial challenge: bring the company workflow to the next level by building the company's official mobile app.

Here are the challenges that we faced:

• complex organizational structure
• a wide vision of change without specifics
• strict global security limitations
• the client had little experience conducting agile projects
• various types of users with various access levels
• the technology choice had to match external and internal app users
• integration with the tools established in the organization: Google Suite and Google+

Process:

Our team started with gathering all the existing requirements and limitations for building the app. With all the data in one place, we organized a workshop at the client's headquarters with all the application stakeholders. The main objective of the meeting was to determine priorities, draw the first wireframes, set-up the roadmap and the project's organizational structure. We also explained our agile process, implemented it and aligned it with Nielsen's needs. Before programmers and designers started work, we had three more technical meetings - each with a different a stakeholder and regarding a different aspect of the app.

On the course of our work, we introduced numerous solutions to existing technological problems, such as:

• conducted research on the main areas of digitalization within the Nielsen organization
• analyzed company structure, assets, limitations and existing processes
• collected actual needs and pains of Nielsen employees and external app users
• adjusted our process to comply with Nielsen's requirements
• used React Native as our technology of choice for the fastest progress
• implemented push notifications that allowed for getting instant feedback from coworkers
• built CMP for access and content management

Outcome:

The app we built met all of the stakeholders’ expectations. But what's more important to us is that it's widely used within Nielsen. The app precisely maps the company's structure. From now on, Sophie from the HR department can make an inquiry about the IT team's retreat and receives the result within 15 seconds with our push notification solutions. After the event, members can chat about it and exchange their experiences. During the working day, a Nielsen analyst will receive a notification as soon as a document is ready for a client and they can pass it to them immediately.

What is the business outcome of our cooperation?

• enhanced documents exchange and improved time-to-delivery
• improved communication within divisions (formal and informal groups)
• fast team inquiries with push notifications
• improved information flow within the organization